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    E S S E N T I A L   R E A D I N G

BUSINESS AND CAREER

Need A Sales Boost - Try These!
The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don't like the telephone and don't use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more.

In Business, Image Isn't Everything; It's The Only Thing!
We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light?

Becoming A Solution To Your Customers Problems
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don't forget to use your time wisely.

How to get 1 hour of uninterrupted time with potential new clients... and have them buy lunch too!
This is an excellent method of attracting new clients!

 

GENERAL REAL ESTATE
The Three-to-Five-Year Holding Plan (Military Strategy)
The issue at hand is whether buying real estate and having to sell it within three to five years would in fact be enough time to recoup and actually make a profit, while at the same time ensuring that when they did sell they would be relatively comfortable in knowing that they indeed would make a fair profit for taking the supposed risk.

Toxic Black Mold
Mold spores are everywhere and cannot be avoided. They float in through your open windows and doors, or come inside by riding on your clothing or your pets. Real problems in homes and buildings rarely occur unless there has been intense flooding, usually in basements, sometimes from leaky roofs, or where there has been an extensive plumbing problem.

 

HOME BUYING
The Three-to-Five-Year Holding Plan (Military Strategy)
The issue at hand is whether buying real estate and having to sell it within three to five years would in fact be enough time to recoup and actually make a profit, while at the same time ensuring that when they did sell they would be relatively comfortable in knowing that they indeed would make a fair profit for taking the supposed risk.

A Single's Game of Real Estate Getting Started in Your Twenties
This discussion leans toward answering questions asked most often by our youthful men and women in there early twenties. They often begin to ask themselves the question, "Should I consider buying a home, condo/town-home or some other type of real estate that I can call my own?"

Understanding the Mortgage Loan Market
The mortgage business is a complicated and ever-changing industry. It is important that you understand how the mortgage market works and how the lenders make their profit. In doing so, you will gain an appreciation of loan programs and why certain loans are offered by certain lenders.

Mortgage Broker vs. Mortgage Banker
Many consumers assume that “mortgage companies” are banks that lend their own money. In fact, a company that you deal with may be either a mortgage banker or a mortgage broker.

 

HOME SELLING
The Three-to-Five-Year Holding Plan (Military Strategy)
The issue at hand is whether buying real estate and having to sell it within three to five years would in fact be enough time to recoup and actually make a profit, while at the same time ensuring that when they did sell they would be relatively comfortable in knowing that they indeed would make a fair profit for taking the supposed risk.

Understanding Loan Terms
When considering an investment property loan from an institutional lender, you need to consider many of the variables involved in the loan terms being offered.

Attention: For Sale By Owners!
Why People Are Afraid To Buy From You!

Ten Questions You Must Ask a Realtor Before You List or....You Could Lose Big!
Most of us sell only a small number of homes in our lifetimes. With limited experience in real estate how are we to be capable of maximizing the profits from our home sale?

 

MORTGAGE
Understanding the Mortgage Loan Market
The mortgage business is a complicated and ever-changing industry. It is important that you understand how the mortgage market works and how the lenders make their profit. In doing so, you will gain an appreciation of loan programs and why certain loans are offered by certain lenders.

Mortgage Broker vs. Mortgage Banker
Many consumers assume that “mortgage companies” are banks that lend their own money. In fact, a company that you deal with may be either a mortgage banker or a mortgage broker.

Which Mortgage Should I Choose?
Key Questions to Ask Yourself and Lenders When Shopping for a Mortgage!

Twenty Terms You Must Know and Understand Before You Sign Off On Your Mortgage!
To ensure that you have complete confidence during your home loan process, invest a moment to read this report and become familiar with the concepts and terms you’ll encounter.

 

AGENTS AND BROKERS
The Listing Agent’s Role in Marketing Your Home
Every home seller likes to be assured that their listing agent and or the real estate company will run ads featuring their home. Of course, Realtors and their brokerages will run ads featuring your house, but not necessarily for the reasons the seller expects.

How to Add Over Six Figures to Your Income Prospecting FSBO's
For Sale By Owner's can be uncomfortable for real estate Agents to work with. They can often be extremely rude and inconsiderate. They also can be a great source of income if handled in the appropriate manner.

How Top-Producers Get Price Reductions
Getting clients to reduce their price is not a mystical happening. It must be done methodically. Top-gun Agents have a set system to get price reductions.

Attitude and Objections
Often Agents will view an objection as a big wall between them and the sale, a wall so tall that they can see no way around, over, under, or through. But objections are really like a two- to three-foot-high picket fence. There are in fact many ways over it; or you can walk down its length and find the gate.

 

REAL ESTATE INVESTING
The Professional Investor’s Plan
A few suggestions that will hopefully save you from wasting years of hard effort only to learn in the end that had you invested using a better strategy, you would have realized more profit, happiness, satisfaction, control and free time as a result.

Complete Home Rehab in 10 Days
This report is about taking a house and restoring it to an aesthetically pleasing dwelling that has reclaimed its functional utility. In effect, it is the anti-aging medication for bricks and mortar.

Understanding Loan Terms
When considering an investment property loan from an institutional lender, you need to consider many of the variables involved in the loan terms being offered.

The Basics of “Short Sales”
You will likely come across dozens of properties in foreclosure with little or no equity, that is, the seller owes at close to or more than the property is worth. In these situations, lenders are sometimes willing to accept less than the full amount due, commonly referred to a “short pay” or “short sale.”

 

RELOCATING
Easing the Transition to Your New Home
Tips to help you make a smooth move into your new home.

 

LANDLORDS AND TENANTS
L.S.A.T - The Successful Landlord Aptitude Test
Twenty questions cover such issues as discrimination, credit checks, lease law, non-payment of rent, pets, renting furnished properties, acceptable deductions from security deposits, taxes, lease termination, landlord liability laws, and incorporation. Answers are included at the end of the test. The S.L.A.T. is fast and funny -- probably the most enjoyable exam you'll ever tak

How to Automate Your Collections
Having been a landlord since the early part of 1994, I feel fairly safe in stating I've tried almost every imaginable way of collecting monthly payments from my residents. I want to run through some of these methods and let you in on the pros and cons of each technique.

Should An Owner Keep Rental Property Vacant or Tenant Occupied During the Listing Period?
This has been hotly debated for many years; whether to leave your rental property rented out to others or have the unit vacated during the listing period. You've decided to sell your investment property; a single family condominium, townhouse, or home and you don't know whether to leave it empty or keep it rented.

 

REAL ESTATE MARKETING
"Refrigerator Art" Marketing for Real Estate Professionals
"Refrigerator Art Marketing" may sound like a funny name, but the concept is a unique twist on an old "tried and true" marketing idea...

Closing Gifts Leave A Lasting Impression
In my travels around the Southeastern US, and even beyond; I've learned something important while doing research for my business-that people remember what gift (if any) their agent gave them for EVERY closing they’ve had!

Simple, Easy ways to Increase Your Email Efficiency by 100 percent!
Some simple steps you should do EVERYTIME you receive an email

 

BUYING AND SELLING LAND
Getting Raw Land - Not a Raw Deal!
There is more to buying raw land than meets the eye and more than a few individuals have wished they'd had a second chance upon finding themselves duped, conned, misled, ill-advised, uninformed, oversold, undereducated and often unprepared. They realize, often too late, that a raw land purchase should be properly investigated, evaluated and negotiated using a logical and rational plan.

In accordance with the Law, all property is offered without respect to race, color, creed, national origin, sex, familial status or disability.

  

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